Chap. 3 Modernity: Spectatorship, Power, & Knowledge

In the first picture it shows a girl giving a boy sexual favors, now the norm would be that if you buy puma automatically this will happen, and the other being that with out buying Puma you wont. Puma is obviously pointing out that it’s hip to dress in puma and that these clothes will get you laid.

In the second pic it shows that the norm would be people who smoke Winston’s, smoke it for taste, and the other is that people who don’t like taste smoke crap. As far as taste goes Winston rules all, if you don’t smoke Winston you are surely missing out. Only the finest of people smoke Winston.
In the third ad it’s safe tho say that the bytes are referring to the two women behind the man, which also has to do with sex. Norm is that the more bytes you have, especially if it comes from Texas Instruments, better you are. The other is that if you don’t have these bytes you are insignificant and lesser.